Is there anybody who´s not bored of all the 3d stuff reproducing things that already exists in our real world? Imagine a guy standing in front of an impressive building with his notebook (of course I mean an Apple product) were he has opened a file with the same building made in 3d. Where the f… is the funny part seeing the same building reproduced in 3d?
Ok ok, I think the idea is clear now. But there is a sense of using 3d – for sure. For things which until now don´t exist, things which maybe will exist in the future and things that never will exist. 3d for stimulating our phantasy. That´s the reason. Not for showing us the same thing once again. And sure for animation. But not for moving a camera the same way I would walk through the room.
I wouldn´t write about it if there wasn´t a trend with really good stuff and great way using 3d. 3d is more and more emancipating itself like painting did when the photo camera was invented. 
I love to see the new Jeep campaign produced by Deli Pictures telling a story completely made in 3d but using the phantasy. You can see it here (you have to look under “work” and then the letter “j”).
It´s a big trend most of all in UK and USA experimenting with different ways of texturing within 3d or working with the never disappearing stop motion. The Swedish animation studio againstallodds made for the Canadian market a lovely spot with dolls which they handcrafted. It´s the 9th work example in the portfolio section.
Take also a look at the works of the New York postproduction agency Shilo.
