Is there anybody who´s not bored of all the 3d stuff reproducing things that already exists in our real world? Imagine a guy standing in front of an impressive building with his notebook (of course I mean an Apple product) were he has opened a file with the same building made in 3d. Where the f… is the funny part seeing the same building reproduced in 3d?
Ok ok, I think the idea is clear now. But there is a sense of using 3d - for sure. For things which until now don´t exist, things which maybe will exist in the future and things that never will exist. 3d for stimulating our phantasy. That´s the reason. Not for showing us the same thing once again. And sure for animation. But not for moving a camera the same way I would walk through the room.
I wouldn´t write about it if there wasn´t a trend with really good stuff and great way using 3d. 3d is more and more emancipating itself like painting did when the photo camera was invented. I love to see the new Jeep campaign produced by Deli Pictures telling a story completely made in 3d but using the phantasy. You can see it here (you have to look under “work” and then the letter “j”).
It´s a big trend most of all in UK and USA experimenting with different ways of texturing within 3d or working with the never disappearing stop motion. The Swedish animation studio againstallodds made for the Canadian market a lovely spot with dolls which they handcrafted. It´s the 9th work example in the portfolio section.
Take also a look at the works of the New York postproduction agency Shilo.
Every designer knows that. Made some photos, like it a lot, don´t have an particular use neither a client, but … could be a book cover….somehow? Now I need a book.
We are in the middle of a revolution of information design. There is an information overflow, we´re living in a knowledge society and we´re interacting with our media.
I remember during my time at Roland Berger [1994 -1998] as graphic designer we designed tons of strategic papers and thousands of data diagrams. The thing was that all of them were printed out on paper. And all the information were static. We didn´t deal with dynamic data.
Now, as the possibilities changed and we have access to dynamically changing data, visualizing data became a lot more interesting for the client. He can interact with diagrams, in some cases the diagrams are connected with online data sources so you can see a development just-in-time.
Here I have a cupple of very interesting links for you with the latest works on designing information.
First of all there´s a great presentation of Eric Rodenbeck about his studios’ work. Visit here.
MACE (Metadata for Architectural Contents in Europ) from the Interaction Design Lab of the University Potsdam (Germany).
I love to see the new Jeep campaign produced by Deli Pictures telling a story completely made in 3d but using the phantasy. You can see it here (you have to look under “work” and then the letter “j”).
The initial idea was an online 3D game for the movie “El Orfanato”. But then at the early beginning of the modeling work the client jumped off.